Welcome! I’m Lesley M. Weiss, a marketing professional with over 20 years of experience across industries ranging from publishing to manufacturing to HR services. Whether we’re talking about writing, content strategy, or integrated campaigns, I love to get into the nuts and bolts of marketing, brand strategy, communications, and how to tell a great story. Using a case study approach, I’m exploring some of my favorite projects from the past – what the challenge was, what we did, and what we accomplished. Each case study includes links to samples of my work.
A Layered Approach to Content Development that Supports Multiple Product Marketing Campaigns
To build a reputation as a technology leader and support the launch of multiple products, we layered product focused content over a thought leadership campaign.
Samples: White papers, videos, websites, webinars, articles, and more
Trunk and Branch: Leveraging Core Content Across Platforms
A single case study and set of assets can be reused across multiple platforms to generate strong results and improve brand awareness.
Samples: Case Study, articles, native ads, social media, video
Building a Full-Funnel Social Media Program
After transitioning social media management in-house, the new strategy focused on improving copy, developing a linking strategy, and adding video content.
Samples: Social Media
Lesley M. Weiss 
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