A personal case study

The Challenge:

Find a great case study that showcases the brand and product in a way that will appeal to primary audiences and use that case study across multiple platforms to help achieve business goals.

Goals and Objectives:

1. Identify case study opportunity and get customer participants and necessary external resources involved.
2. Create initial case study, with two versions, video and written.
3. Iterate and leverage case study across platforms to achieve brand awareness, engagement across platforms, and click throughs to website.

Strategy:

The brand uses high quality photography and architecture or developer stories to show how are products are being uses in projects; this is a foundational element of the brand. For this particular project, we selected a house with a small footprint but captivating and creative setting. The project architect was eager to work with us and had long standing relationships wiht the photographer and videographer, allowing an amazing collaboration between them and our team (myself and our creative manager). We created an initial suite of materials for our website and YouTube, including a collection of photos, a video interview, and a long form written case study for the website. These foundational pieces are know as the “trunks” which can then sprout “branches” — the myriad other ways that we use pieces of content, often driving traffic back to our website. For this particular project, the pieces were then reused across multiple platforms for our product collateral (brochures and product pages), in social media, and in paid partner advertising, with the goal of building awareness and engagement for our brand.

Outputs:

• Gallery Case Study and Video
• Social Media campaign
  • Example 1
  • Example 2
  • Example 3
• Print advertising
• Native Advertising
  • Azure Magazine article
  • Architects Newspaper article
  • Residential Design Sponsored Case Study

Outcomes:

This project was incredibly well received and resulted in beautiful assets. One of our photographers and our creative manager received an award for photography. The project was featured as part of our paid partner relationships across multiple publications, including Luxe, Residential Design, Architectural Record, Architects Newspaper, and ArchDaily – on websites, in emails and in their social streams. In every case, the piece was well above benchmark and in multiple cases it was one of the highest ranked paid pieces published that year (we had a top performing piece of the quarter on Architects Newspaper, and we beat an email benchmark by 75% on another publication). On our owned channels saw high engagement and website visits, with the piece being the second highest performer of the year.

My Role:

• Selected project and set budget for production
• Conducted interview and determined case study and video storylines
• Wrote original case study and all sponsored variations
• Developed copy and selected video cuts and photos for all social pieces

Additional examples of case studies I produced:

• Stunning Simplicity
• Cozy Modernism
• Hilltop Views
• Natural Meets Theatrical in a Las Vegas Marvel